{"rulesVersion":"2026-10-07.2","categories":{"found":"能被找到","seen":"能被看見","understood":"能被理解","trusted":"能被信任","cited":"能被引用","zh":"繁中在地化"},"bands":{"good":80,"mid":50},"grades":[["A",85],["B",70],["C",50],["D",0]],"rules":[{"id":"found.robots-ai","version":2,"category":"found","name":"robots.txt 未封鎖 AI 搜尋爬蟲","max":10,"source":{"level":2,"ref":"RFC 9309；OpenAI、Anthropic、Perplexity 的爬蟲官方說明把搜尋發現（OAI-SearchBot、Claude-SearchBot、PerplexityBot）、使用者觸發（ChatGPT-User、Claude-User、Perplexity-User）與模型訓練（GPTBot、ClaudeBot）分開；Google 說明 Google-Extended 不影響搜尋收錄。分組計分為 marketingskills ai-seo v2.7.3 §AI Bot Access Check 的做法（第 3 級）"},"advice":"在 robots.txt 不要對 AI 搜尋爬蟲（OAI-SearchBot、ChatGPT-User、Claude-SearchBot、Claude-User、PerplexityBot、Perplexity-User）Disallow，只擋真的不想被讀的路徑；訓練爬蟲擋不擋是你的內容政策，不影響這項分數。"},{"id":"found.sitemap","version":3,"category":"found","name":"sitemap 可解析且有網址","max":10,"source":{"level":2,"ref":"sitemaps.org 協定；Google Search Central「建立和提交 Sitemap」"},"advice":"提供可解析的 sitemap.xml，並列出網站上的網址。"},{"id":"seen.no-js","version":1,"category":"seen","name":"主要內容不需 JavaScript 就能讀到","max":10,"source":{"level":4,"ref":"Google Search Central「JavaScript SEO 基本概念」說明渲染延遲；300／100 字門檻為本工具判斷"},"advice":"把主要內容直接輸出在 HTML 裡（伺服器端渲染或靜態輸出），不要等 JavaScript 載入後才出現。"},{"id":"seen.img-alt","version":1,"category":"seen","name":"圖片有替代文字","max":10,"source":{"level":2,"ref":"WCAG 2.2 成功準則 1.1.1；Google 圖片 SEO 最佳做法"},"advice":"內容圖片補上替代文字；純裝飾的圖片用空的 alt=\"\"。"},{"id":"understood.headings","version":1,"category":"understood","name":"標題階層完整（只有一個 H1、H2 分段、不跳級）","max":10,"source":{"level":2,"ref":"W3C WAI Page Structure Tutorial（標題依序、不跳級）；「只有一個 H1」各 5 分為本工具判斷"},"advice":"每頁只放一個 H1，用 H2、H3 依序分段，不要跳級。"},{"id":"understood.jsonld","version":1,"category":"understood","name":"結構化資料（Organization／Service）","max":10,"source":{"level":2,"ref":"Google Search Central 結構化資料：Organization、LocalBusiness；schema.org；配分為本工具判斷"},"advice":"首頁加上 Organization 或 LocalBusiness，服務頁加上 Service，讓 AI 讀得懂你是誰、做什麼。"},{"id":"trusted.contact","version":1,"category":"trusted","name":"作者與聯絡方式可查","max":10,"source":{"level":2,"ref":"Google 搜尋品質評分指南（E-E-A-T：誰建立了內容、如何聯絡）；電話 3、email 2、地址 3、作者 2 為本工具判斷"},"advice":"放上可點擊的電話或 email、實體地址，文章標出作者。"},{"id":"trusted.dates","version":1,"category":"trusted","name":"標出發布或更新日期","max":10,"source":{"level":2,"ref":"Google Search Central「影響 Google 搜尋結果日期的因素」（datePublished、dateModified）"},"advice":"文章與服務頁標出發布或更新日期（JSON-LD 的 dateModified，或 <time datetime>）。"},{"id":"cited.paragraphs","version":2,"category":"cited","name":"段落長度適合被整段引用","max":7,"source":{"level":3,"ref":"Google Search Central「AI features and your website」（寫給人看、不為 AI 切碎內容；對 Google 無害）；marketingskills ai-seo v2.7.3 §Pillar 1 Structure（答案段 40～60 字、一段一個想法、表格勝於散文、清單勝於段落；利於 ChatGPT／Perplexity／Claude）；150 字門檻為本工具判斷（第 4 級）"},"advice":"一段講一件事，控制在 150 字內，開頭先給結論。這是寫給人看的正常段落，不是為 AI 切碎內容。"},{"id":"cited.structure","version":2,"category":"cited","name":"有清單、表格或問答結構","max":7,"source":{"level":3,"ref":"marketingskills ai-seo v2.7.3 §Pillar 1 Structure（答案段 40～60 字、一段一個想法、表格勝於散文、清單勝於段落；利於 ChatGPT／Perplexity／Claude）；Google Search Central「AI features and your website」（寫給人看、不為 AI 切碎內容；對 Google 無害）；「3 個清單項目或 1 個表格」門檻為本工具判斷（第 4 級）"},"advice":"把步驟、比較、常見問題整理成清單、表格或 FAQ。"},{"id":"cited.evidence","version":1,"category":"cited","name":"有可驗證的數字與時間","max":6,"source":{"level":3,"ref":"Princeton GEO（Aggarwal et al., KDD 2024）：加統計 +37%、引來源 +40%、關鍵字堆疊 −10%；marketingskills ai-seo v2.7.3 §Pillar 2 Authority；10% 句子門檻與「只量數字＋單位」為本工具判斷（第 4 級）"},"advice":"把「很多」「很快」「多年經驗」改成具體數字＋單位＋日期（例：成立於 2015 年、累積 30,000 台、鍍膜施工約 6 小時），並註明來源。"},{"id":"cited.llms-txt","version":1,"category":"cited","name":"llms.txt（選配）","max":0,"source":{"level":2,"ref":"llmstxt.org 提案；Google 公開表示目前不使用 llms.txt"},"advice":"選配：可以提供 /llms.txt 摘要網站重點，目前沒有主流搜尋引擎承諾使用。"},{"id":"zh.lang","version":1,"category":"zh","name":"語系標記為繁體中文","max":4,"source":{"level":2,"ref":"W3C「Language tags in HTML and XML」；BCP 47（zh-Hant-TW）"},"advice":"在 <html lang> 標 zh-Hant-TW（或 zh-TW），多語系網站補上 hreflang。"},{"id":"zh.simplified","version":1,"category":"zh","name":"沒有簡繁混用","max":4,"source":{"level":2,"ref":"OpenCC STCharacters 簡繁字表（只取簡體專用字）；1～5 處 2 分為本工具判斷"},"advice":"把頁面中的簡體字改成繁體，常見來源是複製貼上的文案與外掛。"},{"id":"zh.punct","version":1,"category":"zh","name":"中文句子使用全形標點","max":2,"source":{"level":2,"ref":"教育部《重訂標點符號手冊》；5%／20% 門檻為本工具判斷"},"advice":"中文句子裡的 , . ? ! : ; 改成全形的 ，。？！：；。"}]}